When injuries happen, there is a fairly typical reaction.

We pause to assess how we feel, we try to replicate the pain, and then we try to work out how to circumnavigate it. We all start from the position of seeing if we got away with it.

The next few hours and days tell us more. 

The options

Sometimes, things settle down and fade away. We got away with it!

At other times, things worsen dramatically, and we fear that things are more serious. We are prompted to take action.

Perhaps the trickiest scenario however is when things stay the same. It's hard to know whether things will get better or not. How long do we stay in this position before deciding to take action? Well, our clinical experience would say anything from a few days to many months!

Is there a better way?

We are big fans of early intervention. Getting help sooner rather than later.

Yes - there will be occasions when we are dealing with a false alarm, but even in these cases, we can offer sensible advice about returning to activity and offering a timeframe for things to settle fully.

In more serious cases, management options that can be delivered in the first few days - even remotely - can be of huge utility. That is why we made BackPain.online. We're not trying to reinvent the wheel, but we are filling the gap between when patients decide they need help and when they can actually access it.

Let's say Bob hurts his back lifting his kids on a Saturday. On Sunday it feels worse, and he's worried. He calls a preferred therapist on Monday, or perhaps his medical insurance, and he arranges an appointment face-to-face on Thursday. If only he could get some sensible input to help him before Thursday...

That's where BackPain.online can help.

Surely there is a value of getting Bob to his appointment already feeling 20% better? 

How about him having to miss less work as he's already found some interventions that help - things that he might have been confused and afraid to use without the information that BackPain.online can offer?

Is it a race against the clock?

We think that it is. There's no need to make it out as being overly dramatic, but isn't it better to implement solid plans as soon as possible after an event takes place rather than dragging our feet?

One day, products like BackPain.online will be used throughout healthcare. We are entering exciting times.